
I know that authors at book signings dread the inevitable question, "Where do you get your ideas from?" The question is dreaded not just because it ends a sentence with a preposition, but because everyone asks it and the answer is always the same - "From all around me."
As a baker I feel the same way (not about the press of fans demanding my signature), that inspiration is all around me. I have endless inspiration in my cookbooks, magazines, and the food blogs I visit. So why is it King Arthur feels they need to send me food porn in the mail? I visit their website, I get their emails, why do I need a catalog? Because the sneaky marketing geniuses know that the catalog will follow me from kitchen to bathroom to bedroom, that I'll mark items and dog ear pages, and I'll end up ordering.

This time around the thing that grabbed my attention was a gorgeous seeded boule. Skimming through the ingredients I saw that I had everything to make it except the harvest grains blend. Well, I didn't want to have to wait for grains to be shipped clear across the country so I went on a grain buying binge at Whole Foods' bulk section. (Take that, sneaky marketing geniuses!)
Drat those cravings. You know how it is. A thought that niggles at the back of your brain, tickling you at odd hours, nudging you in quiet moments, gently clearing the throat, and, if you don't cave in to the craving, it is eventually shoving you in the chest and slapping you upside the chest. Yes, my cravings are not to be trivialized; they're a force to be reckoned with.


I love order, it just doesn't happen in my house. I really try. I organize my pantry, grouping all the canned tomato products together, the canned beans together, and the canned fruits together. Then I go to the grocery store and my unloading helpers put things on the shelves wherever they fit. I appreciate their help, but this totally destroys my organization.
